Magazine article New Zealand Management

JUST GOOD BUSINESS CASE STUDY: Top Coat for Paint Company

Magazine article New Zealand Management

JUST GOOD BUSINESS CASE STUDY: Top Coat for Paint Company

Article excerpt

Paint is not a product usually associated with environmental leadership but Resene Paints picked up two major accolades in last yearCOs awards rounds. The company won the Trailblazer (Large & Corporate Business) Award at the Sustainable Business Network national awards and was also awarded a Green Ribbon award by the Ministry for the Environment.

The Lower Hutt-based business has been in the business of paint production since 1946 when builder and company founder Ted Nightingale developed a product, later named Stipplecote, to protect and beautify exterior concrete and plaster. In true Kiwi style, Nightingale made the product in an old concrete mixer in his garage in Eastbourne. Initially making the product for his own use, production was ramped up as the word spread among the builder fraternity.

Resene has pioneered sustainability since the 1950s and has been an early adopter and innovator since. Today under the leadership of current CEO and partner, Nick Nightingale, environmental issues remain a major business focus. The company has three main self-stated considerations: to manufacture paints in a manner that has the least impact on the environment; to market and promote paints and paint systems that are environmentally preferable and to maintain a strong focus on recycling and reuse. This results in a strong commitment to the local environment where environmentally conscious products are produced and supported by a long term vision of waste reduction.

Nightingale says there has been a strong awareness within the company of how much material Co not just paint Co is being created. …

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