Magazine article New Zealand Management

INTOUCH: Award Seeks Humanitarian Approach

Magazine article New Zealand Management

INTOUCH: Award Seeks Humanitarian Approach

Article excerpt

Auckland plastics and medical device manufacturer Adept wants to unleash the ideas of clever New Zealanders to help humanity, and is offering a $50,000 prize for the winning innovation.

The company hopes its CyDesigns for LifeCO award will encourage people to come up with new ideas that will improve quality of life, whether in first or third world countries.

Managing director Murray Fenton said the companyCOs 30-year expertise in plastics design, tooling and manufacturing was an ideal fit with some of the innovative ideas in the medical and public health sector.

C[pounds sterling]WeCOre traditionally a nation full of good ideas and better ways to do things. New Zealanders have a long history of innovation in the medical field, from involvement in unravelling the DNA sequence through to the Kiwi invention of the disposable syringe.

C[pounds sterling]Our theory is that there are many people working in the healthcare field who intuitively know there could be a better way of doing something. They could be a medical professional, a university student, researcher or work in a hospital. ThatCOs the sort of person we want to attract.C[yen]

Adept will help take the winning idea from concept to commercial product using its product development and design expertise. …

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