Magazine article New Zealand Management

INTOUCH: Waikato Engineering Student Takes Message to the Streets

Magazine article New Zealand Management

INTOUCH: Waikato Engineering Student Takes Message to the Streets

Article excerpt

A new advertising device recently trialled outside one Hamilton store certainly had a few passers-by doing a double-take.

People walking past R&R Sport on the cityCOs main street were treated to a recorded promotion for kayaks as they triggered a movement sensor in the free-standing signboard.

The Cyactive advertisingCO device has been developed by University of Waikato student Steven Kane during a summer work placement at local electronic product developer Novel Ways.

The display stand also incorporates a radio, a voice module that holds up to six messages, an audio amplifier and a transmitter that allows staff inside the shop to monitor foot traffic passed the device.

C[pounds sterling]The big challenge was starting with just an idea and ending up with something that worked Co all in 10 weeks,C[yen] says Kane, a former Hamilton BoysCO High student whoCOs now in his Bachelor of Engineering honours year at Waikato, majoring in electronics.

During his placement, funded through a government Technology Internship, Kane had to research and develop components and devices, and learn how to program so he could build the whole circuit. …

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