Magazine article Marketing

What It's Really like Inside: The Economist

Magazine article Marketing

What It's Really like Inside: The Economist

Article excerpt

- How do you come up with fresh marketing ideas?

Everything starts with the customer. We squeeze into the marketing director's office and brainstorm - sometimes so loudly you can hear the retail manager through the wall. We also keep in touch with teams in other regions and choose the strongest ideas from wherever they start There are no egos and innovation is king.

- What is the main marketing challenge you face?

More ideas and opportunities than time. We are a relatively small team so we have to evaluate new and old initiatives to get the most effective up and out there.

- Describe the marketing team in three words.

Love their tea.

- Does the team socialise outside office hours?

Not as often as we'd like to, but we always break for birthday cake Lamb's Conduit Street in London is great for Friday-night drinks.

- What is The Economist like for training and career progression?

Both our UK managing director and our UK publisher were promoted from original roles in the newspaper marketing department, so there is a culture of keeping good people challenged and passionate.

- What are the perks?

People tend to assume that if you work here you must be incredibly clever, which is rather flattering. …

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