Magazine article New Zealand Management

CAMPAIGN: Don,COt Mention the Recession - 'R-Proof' Offices; A Low Key Recession-Proofing Initiative Which Started as a Bit of Fun for Wellington Business Trilogy Has Gathered International Attention and Support

Magazine article New Zealand Management

CAMPAIGN: Don,COt Mention the Recession - 'R-Proof' Offices; A Low Key Recession-Proofing Initiative Which Started as a Bit of Fun for Wellington Business Trilogy Has Gathered International Attention and Support

Article excerpt

Byline: Ellen Read

Wellington skincare company Trilogy has gained extensive local coverage of its Cyrecession-proof officeCO campaign with several newspaper and television stories in recent weeks. But the initiative has now taken off internationally with UK chemist chain Boots just one of the global corporates to pick up on it.

Since the campaign was launched in late March almost 100 businesses have signed up including: Pharmacy Brands; LIFE Pharmacy; a host of independents as well as department and health stores in New Zealand; Myer in Australia and Boots in the United Kingdom. The campaign has even captured the imagination of a broad range of businesses throughout New Zealand that Trilogy hasnCOt worked with, but which have heard about the campaign, like it and want to sign up, including Harcourts, Guthrie Bowron, Deloitte and Heinz Wattie.

The campaign started internally at Trilogy with staff committing to not using the R-word and resolving to think of new ways to conduct their business.

C[pounds sterling]ICOd been up in Europe and found it hard to get any business done with the constant agonising over the economy. ItCOs just not the way I operate,C[yen] says Trilogy co-founder Sarah Gibbs.

Staff found they had such fun with the campaign that Trilogy decided to share its positive approach with suppliers and trade partners.

So Trilogy created an R-PROOF pack with some essential tools to inspire businesses to think positively and stand out from the crowd. The pack includes: top tips to R-PROOF your office; R-PROOF posters to motivate your team and personal R-PROOF computer wobblers to keep you on track.

A Cy$5 per misdemeanourCO fines jar has pride of place in TrilogyCOs Wellington office and Gibbs admits she has been the main offender to date.

C[pounds sterling]ThereCOs $30 in there and I think most of it was mine,C[yen] she says. …

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