Magazine article Marketing

Marketing Mole: We'll Call You - Nissan

Magazine article Marketing

Marketing Mole: We'll Call You - Nissan

Article excerpt

Our old banger is about to fall apart, and we've heard about a government scheme offering us cash to upgrade to a greener ride. Could Nissan tell us more?

Nissan Good afternoon, you're through to Nissan customer service. This is (name), how can I help?

Mktg Hi. I've just seen one of your ads in the paper and I'm a little confused about this government grant. I've got quite an old car, it's a 1988 Nissan Sunny, and it's a bit of an old banger. I'm looking to get a new one, but I just need someone to explain how it works.

Nissan OK, could I just have your name, please?

Mktg Yes. (Gives details.)

Nissan And what is it you'd like to know?

Mktg I just need someone to explain how the pounds 2000 offer works. Can I trade anything in?

Nissan If you have a vehicle 10 years old, or more, you can exchange that with Nissan for pounds 2000 knocked off the price.

Mktg Can that be any car?

Nissan Yes, as you say. It's up to pounds 2000, not necessarily pounds 2000.

Mktg What's the cost of a Micra at the moment?

Nissan Would it be a three-door or a five-door?

Mktg Probably a three-door.

Nissan The least expensive one is pounds 7320.

Mktg With the pounds 2000 taken off?

Nissan That would be pounds 5320. …

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