Magazine article Marketing

CAP Call to Politicians

Magazine article Marketing

CAP Call to Politicians

Article excerpt

The Committee of Advertising Practice (CAP) has sent out letters to all the main political parties offering them their say in whether the Advertising Standards Authority (ASA) polices future political advertising.

The move follows the row last year in which the Tory Party used Tony Blair's image in its Demon Eyes campaign and was censured by the ASA. Now the ASA is investigating whether political ads should fall under its auspices.

Under the current rules, political advertising is regulated by the ASA for matters of taste and decency, and the privacy of individuals. But rules on honesty and truthful presentation do not apply in the same way that they do for companies.

Many in the industry have expressed dissatisfaction with this half-way house option and feel the ASA has been unable to handle complaints fast enough in an election situation.

Two possible options include setting up a separate regulatory body for political advertising or making it compulsory for political ads to take copy advice before publication. …

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