Magazine article Politics Magazine

The High Road

Magazine article Politics Magazine

The High Road

Article excerpt

Your Dilemma ...

Your well-funded candidate is willing to pay you big bucks for web-related bells and whistles, but probably doesn't have the voter base to make it worthwhile. Do you advise against it or give the client what he wants?

Your Choices ...

The basis of the question highlights a bigger issue in the industry--to be driven more by opportunities to make money off the naivety of an inexperienced candidate than by the candidate's actual needs. Consultants have an obligation to give frank advice, whether or not it's in their financial interest.--A.K., Republican direct mail consultant

I just worked on a campaign with this scenario. You do it if the candidate strongly believes in their message and thinks the website could make the difference in furthering debate; however, you need to be up front with the candidate that this is probably not the best money spent.--S.M., Democratic communications consultant

You take his money and use it to pay your friends to visit the site.--ME, Democratic political strategist

You always need to give your honest opinion. …

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