Magazine article Marketing

Editor's Comment: The FSA Is Wasting Its Time

Magazine article Marketing

Editor's Comment: The FSA Is Wasting Its Time

Article excerpt

The wheels of government move notoriously slowly, a fact made even more noticeable when we see how expeditious policy-makers can be in filing their expenses claims. The 18-month wait for a decision on nutritional labelling now looks like a complete waste of time (see news analysis, page 14).

Rather than come up with a definitive scheme, the Food Standards Agency (FSA) has produced research showing that consumers best understand a combination of traffic lights - the agency's preferred format - guideline daily amounts and text to show the relative health benefits of food on its accompanying labels

Attempts to create some sort of unified industry-wide system should be welcomed. However, it must be asked whether this study, the methodology of which has already been questioned, was worth undertaking in the first place, given the wider political scene.

The FSA has no statutory powers to force companies to use any scheme, and it seems unlikely this will change any time soon. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.