Magazine article Marketing


Magazine article Marketing


Article excerpt

Joe Thomas takes the hassle out of finding the right product or service - you ask the question, he'll provide the answer.


Q: We need to buy clean lists for a new marketing campaign. Having had bad experiences with 'dirty' data we are cautious about purchasing again. Can you recommend anyone?

A: Try Lists Direct (0845 871 2107). It owns one of the biggest B2C and B2B databases in the UK, with tested email addresses which are cleaned on a three-monthly cycle.

The company will write, design and send your emails through its bespoke servers and platforms. It also allows you to access live delivery statistics, view the open- and click-rates of the emails, and access contact details for your prospects.

For extra reassurance, all lists are bundled with a free copy of fc:DataManager, a data cleaning, de-dupe and analysis tool from Lists Direct's software company, Flying Cod.


Q: We are putting together a small campaign for a client, and would like to buy in some quality visual imagery. Can you suggest a company that could help?

A: You should get in touch with Adams Trainor (020 7278 5711). It is an agency of producers, designers and art directors, capable of producing visually arresting imagery, rich in ideas, content and styling.

It can provide you with cutting-edge motion graphics, as well as computer-generated animation specific to your campaign. It can also create websites, interactive CD-ROMs, and DVDs. …

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