Magazine article Information Outlook

Selecting Sponsors

Magazine article Information Outlook

Selecting Sponsors

Article excerpt

One question people frequently ask me is, "How does SLA find and select its sponsors? Most of the time, they find us. We then provide them with a wide array of options - from annual contributions to annual conference sponsorships to customized sponsorships.

In addition, the staff at SLA headquarters spend considerable time and energy searching professional publications for "new leads" and attending conferences and meetings looking for new contacts. Before approving a corporate contribution or sponsorship arrangement of any kind, however, SLA applies a very stringent list of support guidelines to the potential partner. SLA's support guidelines procedure appears to your right.

In brief, these guidelines ask whether the potential partner supports the best interests of SLA and its members. The support guidelines procedure is just one more step that the association is taking to be sure that it continues to serve its members, first and foremost. SLA's support guidelines can be applied at the chapter and division levels as well. To receive a printed or electronic copy of the document, please contact Kevin Heffner at 1-202-234-4700, ext. 631; fax: 1-202-265-9317; Internet: kevin@sla.org.

Support Guidelines

In order to participate in Special Libraries Association Investment Categories, Advertising Programs, Exhibit Programs, Conferences & Meetings Sponsorship, Professional Development Sponsorship, Special Projects Partnership, and/or all other support areas, organizations must meet the following guidelines in the affirmative:

1. …

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