Magazine article ADWEEK

Freak Week: Coke Plays with Gremlins, a Ford Dealer Messes with a Kid and White Castle Cooks Up a Stripper Pig

Magazine article ADWEEK

Freak Week: Coke Plays with Gremlins, a Ford Dealer Messes with a Kid and White Castle Cooks Up a Stripper Pig

Article excerpt

[ILLUSTRATION OMITTED]

MOTHER in London last week unveiled one of the stranger COLA-COLA spots we've seen in a while. It involves a hipster-vagrant, Pied Piper-type dude who lugs a box up a hillside and unpacks it to reveal a nifty magical organ powered by the singing of tiny, Coke-fueled gremlins. When they begin to play, the sound attracts hippies who traipse o'er hill and dale from miles around to join the rave, where bottles of Coke are now sprouting up from the ground. Whatever's in the Coke they're drinking at Mother, we'd like to order some, too. * Also disturbing, though a whole lot less artful, was a local car-dealer commercial from FLORENCE & WHITE FORD of Smithville, Tenn., which presented as its new spokesman a little boy with an adult's mouth digitally (and poorly) grafted on to his face. The man-child extolls the prices and inventory at the dealership, and then gratuitously refers to his mom, who sits grinning nearby, as a "mothertrucker." Reaction was mixed. Wrote one reader: "No wonder the U.S. auto industry is in trouble." Added another: "When an agency like CRISPIN does disturbing, weird and creepy commercials, they win awards. When a local car dealership does it, they get scorn and derision." * How to sum up the latest H&M TV commercial over in Britain? It's just your average surreal smorgasbord of sex, meteorites, creepy dolls and pink ponies. The spot, released last week, celebrates the clothing chain's launch of a new collection by designer Matthew Williamson. …

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