Magazine article Communication World

Embracing Change

Magazine article Communication World

Embracing Change

Article excerpt

The world has changed dramatically in less than a year. The economic situation has forced organizations to take a hard look at how they are apportioning resources--and everything is on the chopping block. Perhaps you've been handed a mandate to make some changes as a result.

The hardest part about accepting change is letting go of the notion that everything was so great before. Circumstances have changed, and you have to change with them. More than likely, you simply don't have the budget to do things the way you used to do them. And if your old way of doing things was so effective, wouldn't you be able to point to a successful outcome? In the absence of a desirable outcome, you have no choice but to question your current approach--or have it questioned for you. The worst thing you can do is allow your ego to step into the driver's seat and dictate your responses by clinging to old methods without giving real consideration to new ones. Not only will you be ineffective, you'll look foolish in the process.

So what do you do when change is thrust upon you? Start with this: Open your mind. Be humble. Be helpful. Consider that you don't know everything, that others may have a perspective that has eluded you. One of the best ways to get a fresh perspective is through research. …

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