Magazine article Marketing

Retail Push for Ethics

Magazine article Marketing

Retail Push for Ethics

Article excerpt

Sainsbury's, Toys 'R' Us and The Body Shop are backing the launch of the first global marque for ethical trading. The marque is designed to enable consumers to identify companies which don't exploit workers in Third World countries.

Due to be launched next year, the logo is linked to a new trading standard, Social Accountability 8000 (SA 8000).

The standard was developed by the Council on Economic Priorities (CEP) -to enable companies to achieve suitable working conditions.

The launch of Social Accountability 8000 follows a series of public relations disasters for companies accused of sourcing products from manufacturers who under-pay or mistreat their workers in a bid to cut costs.

Sportswear companies, clothing retailers and supermarket chains have been the focus of particular criticism, with both Nike and Marks & Spencer being forced to defend their records.

The standard sets out new criteria for trade union rights, the use of child labour, forced labour, health and safety, working hours, and remuneration based on the Universal Declaration of Human Rights and the UN Convention of the Child. …

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