Magazine article Marketing

Editor's Comment: Power amid the Turbulence

Magazine article Marketing

Editor's Comment: Power amid the Turbulence

Article excerpt

Make no mistake: compiling Marketing's Power 100 is always a labour of love. This year the process was particularly taxing because there has been so much change in all areas of the industry. We are operating in a difficult market and any list of industry players must reflect this.

Established Power 100 members have had their budgets and departments cut, been subjected to people being brought in over their heads and, in some cases, have even lost their jobs. This means an awful lot of upheaval. Some people have fallen dramatically down the rankings, while others have sprung up the list.

There are 38 new entries this year, which means an unprecedented number of individuals have lost their places. We have included a section detailing what has happened to some of those missing from the list this year.

While a number of marketers who failed to grasp the changing economic climate have paid with their jobs, others have blossomed. In recognition of this, many of our highest new entries on the list oversee brands that have hit the mark with consumers in these trying times. …

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