Magazine article Marketing

What It's Really like Inside: British Gas

Magazine article Marketing

What It's Really like Inside: British Gas

Article excerpt

- Describe the marketing team in three words.

Very, very busy.

- How do you come up with new marketing ideas?

Nothing beats a great customer insight.

- What is the main marketing challenge you face?

There's always the danger of trying to do too much. There are so many different things we'd like to do to improve our service and customer value, but we know that keeping focused on the big wins is essential to our success.

- Is there a dress code?

No, but tank-tops are worryingly prevalent.

- What are the hours like?

Our hours are certainly shorter than working agency side, but we start much, much earlier.

- Does the team socialise outside office hours?

Not as much as we should, unfortunately. Contrary to what our finance department may think, it's not all Champagne and agency lunches. The fish and chips on a Friday in the office canteen are pretty good, though.

- What are the perks?

Working for a brand that is part of the fabric of the nation is truly rewarding. Everything we do can make the news, so it's incredibly exciting. There's also a fantastic team spirit and a great sense of creativity. And we get to work in the West London office, aka Staines. …

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