Magazine article Marketing

Brand Manager of the Week: Denise Wild, Lifestyle Marketing Manager, UKTV

Magazine article Marketing

Brand Manager of the Week: Denise Wild, Lifestyle Marketing Manager, UKTV

Article excerpt

- Describe yourself in three words.

Organised, impatient, honest.

- How would you define marketing?

The strategy and tactics used to promote your brand and influence people's preferences.

- What would you be if you weren't a brand manager?

I'd love to work in A&R for a record company.

- What advice would you give someone starting their marketing career today?

To get as much practical experience as possible, and to be passionate about what you are working on, as it always comes through in what you're doing.

- What attracted you to your current job?

Working in an interesting industry for a company that never stands still.

- If you weren't you, who would you be?

Lauren Laverne is my heroine. She is the epitome of cool in my book - she's intelligent, stylish, has a wicked sense of humour and used to be in a band.

- What was your first job?

I was Kwik Save Kirkstall's fastest cashier at uni. …

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