Magazine article Marketing

We'll Call You: Innocent Drinks

Magazine article Marketing

We'll Call You: Innocent Drinks

Article excerpt

Last year's Village Fete was a hit with the family. Always keen to keep the nippers entertained, we were determined not to miss this year's event.

Innocent Hello, this is the Banana Phone.

Mktg Hi. I was looking to get tickets for this year's Village Fete, but I can't find them.

Innocent Oh, I'm sorry. You won't be able to because we've decided not to run it this year.

Mktg Really?

Innocent Yes, I'm afraid not.

Mktg That's a shame. Was there an announcement?

Innocent Yes, I'm sure there's something on the website. I'm pretty sure it was announced about two weeks ago.

Mktg What's the reason? My family loved it last year.

Innocent I'm sorry. We've had a whole bunch of things launch this year The official line is that, having done it for a couple of years, we want to do something different.

Mktg Will there be something else, then?

Innocent I don't think there will be an external event this year They've launched a few products and want to concentrate on them. I know they're brainstorming at the moment, but I'm not sure if there will be anything for the summer.

Mktg Is there any way of being added to a mailing list, or something like that? …

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