Magazine article ADWEEK

Flight Plan: InterAir Media Adds Airport Signage

Magazine article ADWEEK

Flight Plan: InterAir Media Adds Airport Signage

Article excerpt

InterAir Media got off the ground three years ago by trying to wrap ads on airplanes. While the startup landed some work, it realized plane wraps were not the future. "I found out if we just focused on media planning and buying for an airport, it's a much larger market, plus there's a huge void in the market for it," explains Drew Stoddard. InterAir Media CEO and founder.

The foray into the world of aviation advertising and marketing is paying off. Sales have consistently doubled since the company began, Stoddard says, "which leads me to think we're doing something fight."

InterAir's grand plan is to aggregate all possible ad spaces and vendors at every major U.S. airport and create a brand 'path" from the airport entrance to check-in and onto the airplane. It hopes to reach consumers through multiple touch points on the ground and in the air. from the moment someone buys a plane ticket to the time he or she lands. …

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