Magazine article Newsweek

New Rx for Success: M.D.S Go for M.B.A.S

Magazine article Newsweek

New Rx for Success: M.D.S Go for M.B.A.S

Article excerpt

M.D.s go for M.B.A.s

JOHN KEYSER ALREADY MAKES BIG bucks. So why is he working most nights until 1 or 2, sweating over business-school case studies? Because, at 58, the New Jersey plastic surgeon decided he needs an M.B.A. So every Friday for the last two years he's attended classes at Columbia University's Graduate School of Business in New York He considers it a matter of survival. "The whole marketplace has changed," he says. "Now, to protect yourself and your patients, you have to understand the business of medicine."

Not so long ago, most doctors wouldn't have touched a balance sheet with a 10-foot forceps. Today, as the medical industry reshapes itself through cost cutting, mergers and managed care, more and more doctors are putting aside scalpels and stethoscopes and going to B-school. Some want to understand the forces reshaping their profession. Others seek the know-how to fend off HMOs and healthcare managers who are whirtling away their incomes or restricting their patients' care. …

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