Magazine article Guitar Player

Street Smarts: Self-Destructive Demos

Magazine article Guitar Player

Street Smarts: Self-Destructive Demos

Article excerpt

If you lust after a major record deal, but are still counting blisters from lugging gear into crappy clubs instead of counting the zeros on your royalty checks, you may want to reassess your career strategy. Driven by desire rather than a focused business plan, many artists seek deals way before they are ready for the big time. That's mistake number one. The second--and most deadly--error is shopping a mediocre demo package.

"Most bands seeking record deals don't have anywhere near the right tools for success," says Nadine Condon of the Nadine Condon Company, an artist management and promotion firm in San Francisco. "You need a crackerjack demo with three great songs, a live act so that anyone interested can see you perform, and a collection of press clipping so that the industry can see that people like you. Now if you're saying. `Hey, everybody knows that stuff,' then why do we continue that don't deliver the goods? …

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