Magazine article Marketing

CNN Airport Network

Magazine article Marketing

CNN Airport Network

Article excerpt

Senior vice-president/advertising sales director: Eric Clemenceau CNN International subscribers: 13 million homes worldwide Airport lounges: 60 across Europe

Business travel is not exciting and it's not glamorous. Imagine a tricky day in Frankfurt, having got up at 5am to fly out. The day's over but you have to commute 900 miles back home.

You jump into a taxi to Frankfurt Airport Terminal 2, walk to the BA gate and hope there is something to entertain you for half an hour. And there is.

At the far end of the departure area is a group of that valuable target audience, the international businessperson, watching CNN on a well-placed monitor.

The thing about evening flights is that everyone is too tired to do anything other than sink into a seat and devour everything - news, weather and ads.

CNN has been clever and has installed screens in some key airports, such as Chicago, Dallas Fort Worth and Atlanta, as well as in San Francisco, Seattle and Frankfurt. …

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