Magazine article Marketing

The Only Way to Stomach Trashy Communications

Magazine article Marketing

The Only Way to Stomach Trashy Communications

Article excerpt

This splendid periodical employs the great Raymond Snoddy - at no small expense, I trust - to comment on the heady world of the media, and it is very bashfully that I presume to tread upon his ordained turf. I only do so because he has, so far, shamefully neglected a journal which I fear few of you will know as well as you ought, to wit Worm Digest, out of Eugene, Oregon.

It is the only publication, as far as I know, which covers the vast, mysterious - not to say subterranean - world of those who engage in breeding worms for sundry purposes. What is more, I am as guilty as any of you, since I had never heard of it either until it was brought to my attention when dining a while ago at an Indian restaurant in the enchanting suburb of Kalamunda, outside Perth in Western Australia.

My companion told me the proprietor's hobby was worms. To be more accurate, he runs the restaurant as a piquant sideline to his infinitely more stimulating worm venture. When I was in my first copy-writing job in Liverpool, our friendly local Indian bistro was successfully prose cuted for passing off bits of cat as chicken, but you can put your minds at rest: this is not a ghoulish story of that type. Anyhow, most use rabbit now if they want to cheat.

Now, we all know worms are used for catching fish, and other sepulchral activities associated with the song On Ilkley Moor bah t'at, but these worms have a far worthier calling: they are used to gobble up garbage. "What," I asked our genial host, a distinguished-looking South Indian, "do the worms turn the garbage into? …

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