Magazine article Marketing

The Week in Marketing

Magazine article Marketing

The Week in Marketing

Article excerpt

- Viral anti-drinking ad.

The Home Office has launched a viral ad aimed at changing drinking behaviour among 18- to 24-year-olds, as part of the government's wider 'Know your limits' alcohol-awareness campaign. The film, created by VCCP, shows a reporter asking young people to act out the kinds of embarrassing, anti-social and potentially dangerous behaviour associated with being drunk.

To watch the ad, visit

- Hovis 'lad' spot sequel

Hovis has unveiled the follow-up to its epic 'Go on, lad' TV ad as part of a pounds 1.5m campaign for its new range of bread rolls. In a twist on the previous activity, which featured a boy running through scenes from the 19th century to modern day, the latest ad, created by MCBD, has a girl as its central character and is set wholly in Victorian times.

To watch the ad, visit

- C4 archive on demand

Channel 4 is putting its entire back catalogue online free of charge More than 4000 hours of archive content will be available via its 4oD catch-up service from July.

- Heritage appointment

English Heritage has hired Mark Lawrence as its marketing director. Lawrence, who starts on 22 June, previously worked for the conservation body's marketing department from 1988 to 1994. He joins from Kuoni Travel, where he has been sales and marketing director since 2004.

- Rail upgrade activity

Network Rail is rolling out a pounds 2.4m advertising campaign to promote the completion of its pounds 9bn upgrade of the West Coast Main Line, which runs between London and Glasgow. The campaign encompasses TV, press, outdoor and cinema activity.

To watch the ad, visit

- Sony phones go green

Sony Ericsson has introduced two 'green' handsets as part of the company's efforts to cut its carbon emissions. The handsets will have a carbon footprint 15% that is lower than current models by using reduced packaging, paints containing fewer solvents and recycled plastic.

- Radio marketer exits

Global Radio marketing director Nicola Thomson will leave her job at the end of the month. She will be moving to New York after her husband, Peter Thomson, who works at media agency M2M, was promoted to a position based in the city. Thomson, who has been at Global Radio for a year, joined from Bauer Radio's Magic 105.4, where she was marketing director.

- Ibuleve in C4 tie-up

Healthcare products group Diomed Developments has signed a seven-figure deal to sponsor Channel 4's long-running words and numbers quiz show, Countdown. It is the group's first major TV broadcast tie-up and will be used to promote its Ibuleve pain-relief gel. The 12-month deal will span all Channel 4 transmissions as well as the 4oD on-demand service.

- Lanson tie-up

Lanson has boosted its association with tennis by agreeing a deal to become official Champagne supplier for the Aegon British Tennis Series. The Champagne house is also continuing its link with Wimbledon. Lanson products, including Black Label Brut NV and Rose Label NV, as well as its Gold Label Vintage and the Noble Cuvee range, will be served at public and VIP hospitality outlets at the Aegon Championships (previously known as the Artois Championships) and Wimbledon.

- Sony's World Cup site

Sony is rolling out a website targeted at football supporters to complement its sponsorship of ITV's coverage of the 2010 World Cup. Digital agency Dare has built on the theme of the TV sponsorship idents created by ad agency Fallon. …

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