Magazine article Marketing

Royal Mail Sets Sights on E-Mail

Magazine article Marketing

Royal Mail Sets Sights on E-Mail

Article excerpt

Royal Mail is to link up with Microsoft to provide an added-value e-mail service in a bid to fight back against the competing technology.

Just last year, the government-owned service insisted that it did not fear the rise of e-mail and would not offer e-mail services. However, Royal Mail now wishes to link electronic and traditional mail in a service which would forward hard copies of e-mail documents to people who do not hold e-mail accounts. The service is scheduled to launch at the beginning of the year.

Last week, the Swedish postal service, Sweden Post, launched @Post, which provides every Swedish citizen over the age of six with an e-mail account, to be used for personal correspondence and for the payment of bills. Inexpensive 'microstamps' are required for each e-mail sent.

According to an industry source, the UK service is not as ambitious as Sweden's and will simply offer hard copy delivery, rather than an e-mail account for every citizen. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.