Magazine article Marketing

Unilever Backs 'Test-Tube' Food

Magazine article Marketing

Unilever Backs 'Test-Tube' Food

Article excerpt

Food giant Unilever is to become the first major manufacturer to put its weight behind the controversial area of genetically modified foods.

Unilever is to relaunch its Beanfest brand, carrying labels that alert customers to the presence of genetically modified soya beans.

The process involves the food being improved in the laboratory to allow it to last longer, taste better and cost less.

But green pressure groups have already dubbed the modified products 'Franken-foods' and threatened organised boycotts.

Unilever's chairman, Niall FitzGerald, believes that genetic modification (GM) is worth investing in. The company is looking at ways it can help to reassure consumers but maintains that the level of GM soya beans in the market is so high that it cannot avoid using them.

In the US, genetically modified foods have been introduced over the past few years and have met with little consumer resistance.

Unilever's announcement will pave the way for more food manufacturers to announce the presence of GM in their products as the genetically modified soya beans enter the food market. …

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