Magazine article Marketing

Conde Nast Traveller

Magazine article Marketing

Conde Nast Traveller

Article excerpt

It's very much what you would expect: classy, well produced, excellent photography and aimed at a very obvious sector of the market. For me, the front cover of Conde Nast's Traveller said all you needed to know: an idyllic photograph, aspirational and utopian, highlighting the equally aspirational lead articles, 'Guide to the Caribbean', 'Magic of South West France', 'Five Perfect Safaris' and 'Luxury Safaris - Worth the Money' (and you just know that they are!).

Interestingly, its sole front cover exclusive, 'Are Boeing 777s as safe as they could be', is relegated to the smallest type face, while the most aggressive, investigate and controversial article doesn't even warrant a cover mention. This was the fascinating piece on the safety of Eurotunnel, which actually featured an interview with the assistant general secretary of the Fire Brigades Union, who comments: "By refusing to segregate passengers from their vehicles I can only assume that Eurotunnel has made a decision to write off a number of lives." Now this is copy that would be very much at home in the Sunday Times but it receives little profile in Traveller. …

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