Magazine article Marketing

100m Pounds Sterling at Risk in Tobacco Ban

Magazine article Marketing

100m Pounds Sterling at Risk in Tobacco Ban

Article excerpt

The UK marketing services sector is set to lose over [pounds]100m of income following last week's meeting of European Union health ministers, which ruled in favour of an extensive ban on tobacco promotion.

The council decided that EU member states must ban outdoor advertising within three years, and press and magazine advertising within four years.

Sponsorship and all other forms of 'indirect advertising' must end within five years, although world event sponsorship, such as Formula 1, gained an extra three-year stay of execution.

The EU legislation still needs to be ratified by the European Parliament next year but should be introduced by October 1998.

All forms of tobacco advertising will cease by October 1, 2006, said a Department of Health spokesperson.

Health minister Tessa Jowell said that she will be issuing a new directive once the minutes of the meeting have been digested, but the government is interpreting the outcome as a victory for its anti-smoking stance.

The Department of Health is stressing that the timescales are maximum periods and it may enforce earlier bans.

The government's White Paper on anti-smoking legislation for the UK parliament, due out early in the New Year, is expected to throw further light on its intentions.

The news signals an end to the [pounds]37m spent annually above the line by tobacco companies with UK advertising agencies (see box).

Andrew Brown, director general of the Advertising Association, said that the proposed legislation contravenes the freedom of speech provision set out in article ten of the European Convention on Human Rights. …

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