Magazine article Information Today

Cowles/Simba Study Forecasts Business Info Services Growth

Magazine article Information Today

Cowles/Simba Study Forecasts Business Info Services Growth

Article excerpt

Cowles/Simba Information, a leading provider of news, analysis, and market research reports on the media and information industry, has announced that its recently published study, Web/Online Services 1998: Business/Professional Market Analysis & Forecast, reports that the business/professional Web/online services market is expected to reach $37.5 billion in 2001. Driven by strong growth in the brokerage, marketing, and current-awareness news and research segments, this increase is 55.6 percent greater than 1996 levels of $24.1 billion, according to the report.

Cowles/Simba's study sizes the market for six business/professional information markets: brokerage, financial news/ research; legal, tax, and public records; credit; marketing; current-awareness news and research; and vertical services.

"Demand for browser-accessible information services will be the growth engine for almost every business/professional market segment in the forecast period," said Ben de la Cruz, senior editor for Cowles/Simba's New Media & Marketing Group and the report's author. "Unlike 2 years ago, leading companies now believe developing intranet-delivered products is absolutely critical for their long-term survival."

Led by Reuters, Bloomberg, and Dow Jones, Web/online brokerage services will be the leading revenue generator throughout the forecast period, representing 39 percent or $8. …

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