Magazine article Information Today

D&B's Crosswalk Maps SICs to New NAICS Classifications

Magazine article Information Today

D&B's Crosswalk Maps SICs to New NAICS Classifications

Article excerpt

Dun & Bradstreet (D&B) has announced the completion of a "crosswalk" that maps D&B's 8-digit Standard Industrial Classifications (SICs) to the new North American Industrial Classification System (NAICS). Marketing and information professionals can, through a test program, append NAICS information to their customer files or to D&B's U.S. marketing lists, identifying the matching and differing codes between the two classification systems.

Created primarily at the urging of economists, NAICS offers classifications that group together similar activities to reflect the many new industries that have reshaped the U.S. economy. One of the advantages of NAICS is that it captures many service industries currently under-represented in the SIC system, which was developed in the 1930s in a manufacturing-based economy. For example, in the service sector, one 4-digit number includes such unrelated services such as telemarketing, wig-styling, and racetrack Cleaning.

According to the company, the chief characteristic that distinguishes the NAICS system from SIC codes is that NAICS focuses on processes rather than on products--in other words, the "how" as opposed to the "what." Therefore, NAICS contains new industry sectors, such as "information," which include traditional publishing industries, software and database publishing, broadcasting, and other businesses that produce information.

"D&B will continue to support SIC codes," said Joan Rothman, D&B's senior vice president of marketing for U. …

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