Marketing Mole: Who Does Google Think You Are? - Craig Inglis, Head of Brand Communications, John Lewis

Article excerpt

- The first result takes us to Inglis' up-to-date profile on LinkedIn, while the second is the profile of another Craig Inglis, based in the US.

- The third link pushes to Inglis' profile on Brand Republic.

- The fourth and fifth listings are for two Facebook profiles, although it is unclear whether either is for John Lewis' Inglis.

Verdict - Inglis' profile shows the power of social networking. Every result takes us to a forum or social network, and some of the top results are relevant to him. This also proves the importance of maintaining engagement with forums and networks.

Action - Inglis is fortunate in already having a great platform to enhance his online profile, so all he needs to do is keep his LinkedIn profile updated and add more of his views on Brand Republic. He could also speak on the launches of John Lewis' high-profile ad campaigns.

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Craig Inglis - LinkedIn

Greater New York City Area - Market Data ArchitectView Craig Inglis's professional profile on LinkedIn. …


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