Magazine article ADWEEK

Freak Week: Tampax's Boy with Girl Parts, Killer Old Coffee Ads and Another Ad Shot from the POV 'Down There'

Magazine article ADWEEK

Freak Week: Tampax's Boy with Girl Parts, Killer Old Coffee Ads and Another Ad Shot from the POV 'Down There'

Article excerpt

[ILLUSTRATION OMITTED]

For better or worse, last week was all about the female anatomy on AdFreak. The oddest example was a 12-minute TAM PAX video by LEO BURNETT in which a 16-year-old boy named Zack wakes up one morning having suddenly switched genders down below. He spends most of the long-form ad sulking, freaking out or both--until the end, when he gets his period during French class, and Tampax comes to the rescue. It's some of the most bizarre work we've seen this year, and all the more surprising since it came from PROCTER & GAMBLE.... Just as odd, though half a century old, was the series of vintage WILKINS COFFEE commercials that we posted last week. Created by Muppets genius Jim Henson way back in 1957, the 10-second spots depict two characters, Wilkins and Wontkins. Wontkins keeps refusing to drink Wilkins coffee, so Wilkins maims him or outright murders him in various horrible ways. Apparently, the ad where Wontkins gets shot in the head from a mysterious arm that appears from the left aired for the first time on the day JFK was assassinated. (That's bad luck.) The ads provoked plenty of nostalgia from readers. Wrote one: "Awesome. From a time before we all became a bunch of ninnies." ... As advertising trends go, this one's pretty inexplicable. Last week, for the second time this year, we stumbled upon a commercial filmed from the point of view of a woman's vagina. The first ad, which we posted in January, came from Grey Amsterdam and promoted GlaxoSmithKline's Lactacyd vaginal cream. …

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