Magazine article Management Review

Alignment and the Law

Magazine article Management Review

Alignment and the Law

Article excerpt

No, it is not against the law to be in alignment. In fact, it is really a terrific idea for organizations seeking to thrive and succeed in our very competitive 21st-century environment.

As executive director of one of the largest law firms in northern New England, I have found that alignment is the tool that makes the difference in pulling together many diverse and sometimes seemingly competing interests. Alignment is an old word that has been given new and dynamic meaning. It is an attitude, a mind-set that gives new purpose to leaders, managers and organizations. Alignment is about ensuring that your organization is in balance and that all the pieces fit together in a united fashion. It is more than a new buzzword; in my view, it is the foundation for personal and professional success.

In today's environment and culture, we speak of being in touch with our clients and being sensitive to their needs and wants. The notion of alignment carries us beyond that basic idea and calls upon us to identify three distinct groups: external clients, internal clients and future clients. At our firm, we have been through the process of setting a vision and a mission for our organization - and, it sounds just like yours: to be preeminent to meet and exceed client expectations, etc., etc.

The real difference created by committing to alignment and balance is how we go about achieving our vision and our mission as we move down the road to excellence and preeminence. In our environment, it means really listening to our clients to identify how we can best serve them in a collaborative and cooperative way, in ways that meet their diverse agendas and needs. It means creating clients for life and moving away from transactional relationships. In the final analysis, alignment means integrating external clients into the very fiber of our organization. …

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