Magazine article Information Today

Perfect Search Makes Quick Impact

Magazine article Information Today

Perfect Search Makes Quick Impact

Article excerpt

Here's a high-tech company offering an innovative and responsive search engine.

FOUNDER

Perfect Search Corp., a database searching technology company, was founded in January 2007 by Ron Millett and Dillon Inouye. Millett, who has more than 25 years of experience with search, wrote the first search engine for Word Perfect as well as the search engine for Groupwise. Inouye came on board after his experience as co-founder of Folio Corp., a full-text search company that eventually acquired the enterprise search firm, Fast.

As Perfect Search, which is based in Orem, Utah, launched with the development of its offerings for the marketplace, its senior management team was gradually assembled. Perfect Search CEO Tim Stay joined the company in 2007 after being involved in a number of previous startups: He founded several companies, such as Know More Media, Marketing Ally, and FreeServers.com. Ken Ebert became Perfect Search's chief technical officer a year later after serving as a software engineer for Symantec.

STARTUP FACTS

"[Millett] started thinking about how we've seen all of these advances in hardware and hardware processing times, but their core functionality of search--the basic processes of indexing and querying--really hadn't seen the same exponential improvements in speed and the computational horsepower hadn't seen any improvements in the query process," says Stay. So the focus was to create a system that could handle very large data sets and provide an efficient and effective way for users to complete their searches.

Stay says that a prototype of the technology was developed over a couple of years to ensure that it was an effective solution. When an independent search engine consultant declared the technology as such, Perfect Search's team sought out investors. "We started off with a $3 million round [of funding] and that allowed us to hire a team of developers to move it from a prototype to a product," says Stay.

The Perfect Search team was certainly capable of accomplishing that goal in a relatively short time. "I've been involved in other start-ups and an interesting fact of this one is that our core engineering team is [made up of] veterans," says Stay. "They are in their 50s and 60s--people who have been doing this for decades, and many of them have worked together before. It's different from other start-ups where you have a lot of good talent, but not a lot of experience."

COOL TECHNOLOGY

That experience led to technological solutions that help end users easily wade through vast amounts of information to accomplish their search-related goals. "[The technology] allows the interaction with the user to become much more intuitive," says Ebert. "If you have to wait two, three, five seconds for a response, you're much less likely to use the search engine to discover things or try multiple times to find what you're looking for to refine your search. With a very responsive search engine, the customer satisfaction and retention [improve]."

[ILLUSTRATION OMITTED]

It certainly didn't take long for Perfect Search to tell its first customer-success story. Its initial customer, World Vital Records, reduced the time it takes for a complete index from days to hours. Perfect Search was also able to help World Vital Records (which has databases of genealogical data) increase search response times for its end users. …

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