Magazine article Marketing

UK Film Council Seeks Brand Ties for Funding

Magazine article Marketing

UK Film Council Seeks Brand Ties for Funding

Article excerpt

The UK Film Council is turning to brands to help secure the financial future of British film.

Although box-office takings reached a record pounds 850m last year, British filmmakers are struggling to secure funding from broadcasters and traditional City backers.

The Council is seeking to establish a third-party venture to facilitate relationships between brand owners and filmmakers.

Any such tie-ups would be likely to give some creative control to the brands concerned, as well as ownership rights.

John Woodward, chief executive of the UK Film Council, said a sponsoring brand would be able to speak directly to filmmakers about projects that fit with its values.

'It will be about brands associating themselves with a film,' he added. 'We are designing the machinery to bring the parties together to discuss the details.'

A House of Lords select committee is also assessing the future of the British film industry, including its financing.

The Council hopes brands will follow in the footsteps of Eurostar which last year helped finance the Shane Meadows-directed film Somers Town. …

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