Magazine article Marketing

The Week in Marketing

Magazine article Marketing

The Week in Marketing

Article excerpt

- Rail safety campaign.

Network Rail has launched a poster campaign to discourage people from trespassing on Britain's railways. The campaign, created by ad agency Aqueduct, shows coffin-shaped sleepers with brass plaques detailing how trespassers have been killed. The posters ask: 'What price your life?'

- Adultery ads banned

The Public Carriage Office (PCO), which regulates ads on taxis, has banned website from advertising on London cabs The site, which provides an online matching service for married people to conduct affairs, was planning a major taxi-based campaign until the PCO deemed the ads 'unsuitable'. They used the tagline 'If you're happy in your marriage, tell your spouse. If you're not, tell someone else's.'

Jeremy Lee on media at

- Boulton resurfaces

Nationwide Building Society has hired former HSBC UK marketing director James Boulton as divisional director for marketing. He will take up the position next month and report to product and marketing director Chris Rhodes, who joined from Santander in April. The role has been vacant since Peter Gandolfi left Nationwide last November.

- Bounty barred

Mars has lost a bid to regain regionwide trademark rights over the shape of its coconut-based Bounty chocolate bar. The decision was made last week by the European Court of First Instance in Luxembourg, which ruled that the shape of the confectionery 'cannot be sufficiently distinguished from other shapes commonly used for chocolate bars'.

- Hilton promotes Flack

Hilton Hotels has appointed Andrew Flack to the new post of vice-president for global brand marketing. Flack, who was previously vice-president for sales and marketing for Hilton Asia Pacific, will oversee brand strategy, strategic partnerships and promotions across the leisure and business markets. He will also support marketing and business development efforts for Hilton Worldwide Resorts.

- Woodpecker returns

Bulmers' cider brand Woodpecker has refreshed its can design. The revamp, by Jygsaw Brands, returns Woodpecker to its original positioning by using an image of the bird on the packaging.

- Sugar axed from ads

Sir Alan Sugar has been dropped as the face of government-owned financial-services brand National Savings & Investments (NS&I) to comply with rules preventing politicians from appearing in government advertising. Sugar, who has appeared in the NS&I television, radio and press ads over the past five years, was recently appointed to an advisory role in Prime Minister Gordon Brown's cabinet reshuffle.

- Batchelor exits

Alex Batchelor, TomTom executive vice-president of marketing, has left the satnav company after a year. Batchelor's responsibilities included managing the brand internationally. According to a spokesman for TomTom's European head office, Batchelor's departure was by mutual agreement.

- MasterCard website

MasterCard has launched a website in partnership with Lonely Planet. The Priceless Travel site offers MasterCard-holders access to bespoke Lonely Planet content and deals with travel companies including Virgin Atlantic and Novotel. It offers information and user-generated content on the top 10 destinations for MasterCard's target market based on spending data.

- Family event planned

National Family Week, the annual event celebrating British family life, is seeking a media agency and headline sponsor for 2010. …

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