Magazine article Marketing

What It's Really like Inside: Penguin

Magazine article Marketing

What It's Really like Inside: Penguin

Article excerpt

- How do you come up with new marketing ideas?

Because of the size of our budgets (very small), we need to invent ideas that will help us to punch above our weight. We watch closely what happens in other sectors, speak to agencies and draw a lot of creativity from our authors.

- What are the perks of the job?

The best perk is getting to read our favourite authors' work before it is published. Building our authors into bestsellers gives us all a great buzz.

- Describe the marketing team in three words.

Smart, committed, imaginative.

- What is the main marketing challenge you face?

The sheer quantity of new products that we deal with means that our marketing resources - both time and money - are hard-pressed to create impact.

- Is there a dress code?

Not really. Penguin is pretty casual, though we do dress up for book launches and parties.

- What are the hours like?

Generally 9.30am to 6pm, but if we're working on a pitch, we might have to work late. We also have to read masses of books, which has to be done outside working hours.

- What is the company like for training and career progression? …

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