Magazine article Marketing

Marketing Mole: We'll Call You - EDF Energy

Magazine article Marketing

Marketing Mole: We'll Call You - EDF Energy

Article excerpt

The 'Green Britain Day' TV ads caught our eye, so we called up to find out whether Olympian Victoria Pendleton would be at a street party near us.

EDF Energy Hello, this is EDF Energy, how can I help you?

Mktg I'm calling up about a few ads I've seen for a 'Green Britain Day' I just wanted to get some more information.

EDF Energy Right, OK, what would you like to know?

Mktg I just wanted to know what it was. I've seen a few celebrities, like that Olympic cycling champion, and I wanted to know what it was about.

EDF Energy We're just promoting 'Green Britain Day', which is this Friday (10 July), by getting people to recycle more, and people in the community to have swaps and street parties. There's also a TV ad for it.

Mktg And it's an EDF thing?

EDF Energy It is, yes. We're trying to encourage people to do things like walk to work, rather than taking the car.

Mktg Isn't there a concert as well?

EDF Energy Yes, it's at the Eden Project.

Mktg How do you get tickets?

EDF Energy You'll have to contact the Eden Project.

Mktg OK, so the street parties and swaps - how would you find out where one was?

EDF Energy It's up to the community where you are - we're not really in control of it. …

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