Magazine article Editor & Publisher

NAA Convention Aims at Building Business

Magazine article Editor & Publisher

NAA Convention Aims at Building Business

Article excerpt

PRACTICAL METHODS FOR

improving newspaper content, selling

more advertising and building circulation

are featured themes at the upcoming

Newspaper Association of America's

annual convention in Dallas.

Hosted by the Dallas Morning News, the April

19-22 gathering includes speakers, sessions and

workshops designed to explore techniques that work

for newspapers.

"Seventy five percent of this convention will be

business, and the other 25% will be opportunities to

discuss the industry in a less formal setting," said NAA

spokesman Ronald Weathersby.

Small Market Solutions, a

session aimed at revenue

raising, cost cutting and

product enhancement, kicks

off the gathering Sunday

morning, with a welcoming reception -- sponsored by

the News and Parade Publishing -- later in the day at

Texas Stadium, home of the Dallas Cowboys.

Everything from entertainment by the Cowboy

cheerleaders to open grill barbecue will provide a

taste of Texas culture.

On Monday, scheduled events include the opening

session, with NAA chairman David Cox reporting on

the state of the industry and NAA president John

Sturm discussing the association's accomplishments

and plans.

The Associated Press holds its annual meeting and

announces results of the election of directors.

Chuck Stone, ex-Philadelphia Daily News editor, and

Greg Favre, executive editor of the Sacramento Bee,

present their views on the Kerner Commission Report

at a session focusing on how newspapers have

responded in the three decades since the commission

was formed to investigate race riots rending the nation

at the time. …

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