Magazine article American Banker

Accrue Software Upgrades Internet Analysis Program

Magazine article American Banker

Accrue Software Upgrades Internet Analysis Program

Article excerpt

Accrue Software Inc. has begun shipping an enhanced version of its analytical software that helps corporations analyze the effectiveness of their Web sites.

By identifying the most profitable visitors to Web sites, tracking the visitors' behavior, what they are looking for, and why and when they depart, the Sunnyvale, Calif., company aims to help its customers achieve a return on their Internet investments.

The company is specifically targeting transaction-oriented financial services companies with complex, high-volume installations.

"With high-volume traffic sites, doing log file analysis just doesn't make sense," said Todd Haedrich, technology analyst at Jupiter Communications in New York.

He pointed out that there are three ways to monitor traffic: the traditional log file analysis tools; wireline analysis in real time, a field in which Accrue predominates; and transaction analysis.

"Log file analysis is great for low-traffic sites, but you need to look at AndroMedia (in transaction analysis) or Accrue for high traffic," said Mr. Haedrich.

Accrue takes information from the network in real time as it goes between the server and desktop.

It loads the data and stores them in a data warehouse for access via Web browser.

Version 1.0 of the flagship product, Accrue Insight, was released in December 1996. Version 1.1 followed in May 1997 and 2.0 came this month.

This version introduces data encryption. It can sort information by user and by sites, so companies can track users throughout their movements, seeing what advertisements they view and if these bring value. …

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