Magazine article Marketing

The Week in Marketing

Magazine article Marketing

The Week in Marketing

Article excerpt

- Seafish in health push.

Seafish, the body responsible for promoting seafood, is launching a campaign to highlight its 'two-a-week' message and the benefits of eating fish regularly. Next month, every fishmonger in the UK will be sent a promotional pack, including posters and leaflets, to target groups with a higher risk of health problems, such as overweight men and pregnant women. Seafish is also conducting research with the major supermarkets into the customer experience at their fish counters, and has set up Facebook and Twitter pages. The leaflet campaign was created by marketing agency 3x1 Communications.

- Drinks trade plots ads

Alcohol producers, retailers and drinks trade bodies have joined forces to launch a pounds 100m responsible-drinking campaign aimed at young adults. The 'Campaign for Smarter Drinking' is backed by more than 45 companies including Molson Coors, Carlsberg UK, Tesco and Diageo, and will operate in partnership with the government and Drinkaware. Other backers include JCDecaux, the Advertising Association and the British Retail Consortium.

Preventative measures, page 13

- Stilton opts for chef

The Stilton Cheese Makers Association has signed up young TV chef Gizzi Erskine as a brand ambassador. The aim is to disassociate 'the King of English Cheese' from its erstwhile image of elderly men with Port and cigars.

- Triathlon video

The video of the 2009 Marketing Industry Triathlon, which took place on 10 July and attracted nearly 500 competitors, is now available to watch online.

Watch the video at

- MasterCard food link

MasterCard has tied up with Square Meal, the corporate dining and entertainment listings service, as part of its 'Priceless' campaign Customers will be able to access rewards and discounts at restaurants and bars when they book a table through a dedicated microsite.

- Orange in TV push

Orange has launched a TV campaign to promote its RockCorps volunteer programme. The music-led scheme asks for volunteers to give up four hours of their time to help in their local community, in return for tickets to special concerts. The ads will showcase the work already done and use the strapline 'Together we can do more'. The push, which runs until September, coincides with upcoming Orange RockCorps gigs in Manchester and London.

- Barclaycard music tie

Barclaycard is launching a website offering its customers exclusive access to gigs and tickets. The site is part of the payment brand's wider attempt to position itself closer to live music. It will enable Barclaycard customers to reserve tickets, and offer the chance to attend one-off gigs and enter competitions to win tickets to concerts by bands such as Kasabian, the Pet Shop Boys and Depeche Mode.

- Churchill hires Sykes

Churchill Insurance is rolling out a campaign for its home insurance offer, starring TV presenter Melanie Sykes, who is best known for appearing in bitter brand Boddingtons TV campaigns in the 90s.

- M&S in pounds 5 pizza deal

Marks & Spencer has launched a pounds 5 pizza meal deal as it fights back against rival supermarkets undercutting its original pounds 10 meal deal. Customers will be able to choose from a selection of M&S' wood-fired pizzas, a salad and garlic bread. It follows M&S' 'dine in for two for pounds 10' promotion, which offered consumers a range of main courses, a side dish, pudding and a bottle of wine.

- Npower heads for loft

Energy company Npower has unveiled the second phase in its energy-efficiency TV campaign, which stars Aardman Animation characters Wallace and Gromit. …

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