Magazine article Marketing

Marketing Mole: We'll Call You - Tesco Finance

Magazine article Marketing

Marketing Mole: We'll Call You - Tesco Finance

Article excerpt

Our savings have been under the mattress since the recession started, but perhaps now is the time to bank on the UK's biggest supermarket to take care of them.

Tesco Hi there, you're through to Tesco Loans. How can I help?

Mktg Sorry, I think I've come through to the wrong number. I was calling about the Tesco Bank that you're due to open in some stores. I was just going through the menu and there wasn't an option for it.

Tesco Don't worry, that's fine. It's a new venture. I'll give you the customer service number for Tesco, and they'll have all the information Have you got a pen there?

Mktg Yes.

Tesco (Gives details.)

Mktg Thanks very much.

Tesco Not a problem. Thanks for your call.

Mktg Bye. (Mktg dials the number given.)

Tesco Good morning, Tesco customer service, (name) speaking. How can I help you?

Mktg Hi, I was just speaking to Tesco Personal Finance and they said I would need to speak to you. I'm calling to find out some details on Tesco Bank - if one would be opening in my area, how easy it is to do, things like that.

Tesco What you need to do is to go onto our website. If you go to the homepage, you'll see a link for Tesco Plc down at the bottom. …

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