Magazine article Management Today

What's Your Problem?

Magazine article Management Today

What's Your Problem?

Article excerpt

Q. As business development manager for a medium-sized company, I'm becoming increasingly frustrated with senior management, whose obsession with avoiding risk during the downturn means that they are continually refusing to give me the go-ahead to capitalise on opportunities that previously wouldn't have existed. We're a cash-rich business that can now afford to buy small competitors to great advantage, but the FD refuses to see it this way. I'm straining at the leash to get these deals done!

A. This may sound a little harsh on financial directors, but there's no doubt that some of them quite enjoy tough times. Recessions make it a great deal easier for them to do what they quite like doing anyway, and that's to be fierce about expenditure. (In fairness, I bet your FD is equally of the view that all business development managers are reckless expansionists who need to be kept on a tight rein.)

At times like this, no acquisition, however shrewd, is going to prove itself instantly; so your argument has to be that, when the downturn turns up again, your business will emerge competitively stronger. …

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