Magazine article Marketing

Brand Manager of the Week - Richard Baragwanath, Brand Manager, SunnyD and Gerber Juice

Magazine article Marketing

Brand Manager of the Week - Richard Baragwanath, Brand Manager, SunnyD and Gerber Juice

Article excerpt

- Describe yourself in three words.

The surfing marketer.

- How would you define marketing?

Strategic implementation of corporate objectives for products or services.

- What would you be if not a brand manager?

Pasty-shop owner in Cornwall.

- What advice would you give someone starting their marketing career today?

Gain experience in sales and accountancy, as marketing decisions are often influenced by these departments.

- What attracted you to your current job?

The massive challenge, and the ability to live in the South West

- How did you get your first job?

Assessment centre day and some blagging.

- What has been your best freebie?

VIP tickets and a backstage pass to the Reading Festival.

- If you weren't you, who would you be?

Laird Hamilton, living in Hawaii and getting paid to do water sports with my mates.

- What can't you live without?

MagicSeaweed.com.

- What is your favourite campaign or slogan?

'Business brains take Virgin trains'. Five words to sum up a campaign Genius. …

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