Magazine article Marketing

Visit London Lines Up I Love NY Partnership

Magazine article Marketing

Visit London Lines Up I Love NY Partnership

Article excerpt

Visit London is to tie-up with its corresponding body in New York to help arrest a decline in visitor numbers from the US.

The capital's tourism agency is in talks with I Love NY about several collaborative projects, including the provision of media space.

I Love NY owns a portfolio of outdoor media sites in the city to which Visit London will have access. In return, Visit London will negotiate special deals on behalf of I Love NY across Transport for London's network of advertising sites.

The US is traditionally one of London's strongest markets with a tenth of the capital's visitors arriving from North America. However, in the first quarter of 2009, visitor numbers from the US fell by 10% year on year.

Earlier this year, the tourism agency rolled out its ongoing 'Only in London' campaign in North America, focusing on the capital's unique experiences, sights and attractions.

Separately, the Mayor of London's office is holding a pitch to find a range of agencies to carry out a rebrand of the capital ahead of the 2012 Olympic Games. …

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