Magazine article Addiction Professional

A Small Operation Wants to Stay That Way

Magazine article Addiction Professional

A Small Operation Wants to Stay That Way

Article excerpt

Justin Daniels knows chat as the CEO of an upscale 15-bed addiction treatment center, he is likely expected by some to experience a downturn in business due to the nation's prolonged economic slump--and maybe even to see his facility eventually incorporated into a larger entity. Yet neither of those thoughts appear to worry this businessman greatly as he pursues what he now considers his life's passion.

"Clarity Way was developed to continue a legacy; this is the type of place I should have gone to in treatment," Daniels says of his center located on six acres nestled in the rolling hills of south central Pennsylvania, near Gettysburg. "I want Clarity Way to carry on for years and years."

Open for about 18 months, the exclusively private-pay Clarity Way (http://clarityway.com) began to go through its first rough patch late last year with the national economic downturn. Treatment at the center, which offers what it terms a "multi-sensory and multi-disciplinary" treatment approach that seeks to individualize treatment plans, offer round-the-clock medical support and feature integrated mind-body interventions, costs between $30,000 and $40,000 for 30 days. Most clients, mainly professionals, tend to stay 90 days or longer, Daniels says.

But Daniels points out that after being at about three-quarters of capacity for a month or so earlier this year, Clarity Way is again operating at full capacity with a waiting list. He attributes the turnaround in part to an aggressive branding of the center, through stepped-up appearances at trade shows and a blitz of Internet marketing.

"Being a small fish, we have to explain our processes very thoroughly," Daniels says. "We get a lot of our clients from the Internet," drawing largely from New York and Connecticut but also attracting admissions from Canada, California and other locations.

Family matter

Daniels and his wife Robin experienced the pain of his addiction firsthand in their family, and they now approach their work at Clarity Way as a family business that treats a family illness, Justin Daniels serves as Clarity Way's president and CEO and Robin is the vice president and facility director.

The couple still owns and is involved in several other businesses, including day care centers and companies that restore damaged property. They say they have found addiction treatment to be unlike any other area in which they have worked. "It's a very open kind of environment here; we're all here to help others," Daniels says. …

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