Magazine article Marketing

What It's Really like Inside - the London Dungeon

Magazine article Marketing

What It's Really like Inside - the London Dungeon

Article excerpt

- Describe the marketing team in three words.

Dark, edgy, fun.

- How do you come up with new marketing ideas?

We brainstorm with the central marketing team, staff from the attraction and our studio's creative directors.

- What is the main marketing challenge you face?

Changing people's perceptions of the brand. Many people think the attraction is only for children but it is constantly evolving and caters for all ages. Next month we will be launching the Dungeons After Dark tour for the adult market.

- Any perks of the job?

The licence to be darkly creative and the opportunity to make people learn, scream and laugh.

- Is there a dress code?

Black, black and more black.

- What are the hours like?

Standard, but in key periods such as Easter, summer and Halloween we tend to work longer days and weekends.

- What is the company like for training and career progression?

Excellent - every employee has a personal development plan and there are opportunities in attractions around the world through our parent company Merlin Entertainments Group.

- What about the salary and benefits package?

The salary is competitive, plus we get free tickets to our other attractions such as Madame Tussauds and Thorpe Park. …

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