Magazine article Marketing

Marketing Mole: We'll Call You - Currys

Magazine article Marketing

Marketing Mole: We'll Call You - Currys

Article excerpt

Mole loves shiny new technology, but hates having to pay through the nose then wait around for hours for delivery. Can Currys make the process less hassle?

Currys Good morning, you're through to services, (name) speaking, how can I help?

Mktg Hi. I was just looking to check some details about your delivery service before I order something.

Currys OK.

Mktg I want to buy a 50-inch TV on the website, but I live in a block of flats. I just need to check how next-day delivery works and the hours it can turn up.

Currys Go ahead.

Mktg Well I live in a block of flats and also work 9 until 5, so I want to see if I could get the item delivered and if there was any flexibility with the time.

Currys OK, what item is it?

Mktg It's an LG, 50-inch TV.

Currys Are you wanting installation, wall-mounting?

Mktg Is that extra?

Currys It is, yes. (Goes through prices.) You can also choose our 'time to suit' option. It allows for you to choose a three-hour slot during the day, and goods can be delivered next day providing you order before 3pm.

Mktg What's the earliest time?

Currys We deliver from 8am. The service includes unpacking and checking the goods work and aren't damaged. …

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