Magazine article Marketing

Marketing Mole: We'll Call You - Greyhound (First Group)

Magazine article Marketing

Marketing Mole: We'll Call You - Greyhound (First Group)

Article excerpt

Mole couldn't ignore all the publicity surrounding the launch of the quintessentially American coach service in the UK, so we rang to ask when we can get on board.

First Group Good morning, First Group. How may I direct your call?

Mktg Hi, I was looking for customer services for Greyhound. I couldn't find it on their website.

First Group One moment.

Mktg Thank you.

First Group Hi, you've reached the voicemail for (name) ... (Mktg redials.)

Mktg Hi, I think I just spoke to you. I'm looking for Greyhound customer services.

First Group Yeah. I don't have a number because it's all fairly new. The marketing team are taking all the calls. They might be able to help you, but I don't know if there is a customer services yet. It's not up and running.

Mktg I thought it had started.

First Group No, it doesn't start until the 14th, or something, of September, I think. That's why I put you through to (name). I could try someone else.

Mktg Great. Thank you.

First Group Good morning, (name) speaking.

Mktg Sorry, is that Greyhound?

First Group You're through to the marketing department at First Group, yes.

Mktg I was looking for information. …

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