Magazine article Communication World

Can Wal-Mart Save the World?

Magazine article Communication World

Can Wal-Mart Save the World?

Article excerpt

I was originally going to write this column about how my buying habits have changed in recent years, with an increasing focus on health and sustainability. But while I was pondering this idea, I heard a news piece about Wal-Mart that caught my attention.

Apparently Wal-Mart is doing something totally unexpected. The massive retailer has taken a giant step toward revealing its sustainability practices to consumers. To be more specific, Wal-Mart has developed a Sustainable Product Index that rates 100,000 of its suppliers based on 15 questions separated into four categories.

"Customers want products that are more efficient, that last longer and perform better," said Mike Duke, Wal-Mart's president and CEO. "Bald increasingly, they want information about the entire life cycle of a product so they can feel good about buying it. They want to know that the materials in the product are safe, that it was made well and that it was produced in a responsible way."

Hold on here. That can't be right. Is this actually Wal-Mart that's saying this? Can it be that the big bad monster on the block is developing a conscience? I combed through what the corporate social responsibility experts had to say about this, and their answer is yes and no. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.